Advisory for startups

Why get support?

There are high barriers to entry when trying to sell wellbeing solutions to corporates.
Some of the reasons include:

Complexity of corporate procurement processes
Intense competition and oversaturation (existing wellbeing initiatives)
Failure to convincingly address business needs and ‘speak corporate language'
Difficulty to demonstrate return on investment

What I do

Strategic advisory

Partner with you to define and pursue your goals
Bring in my corporate wellbeing and strategy consulting expertise to help you fine tune your strategic positioning (incl. value proposition), product, and sales approach
Challenge your thinking, bring new ideas, and make recommendations
Support ‘hands on’ where needed, e.g., test product, edit pitches

Team and individual coaching

If you're just starting out, or you've been working on your 'baby' for several years, start-up life is intense, and your team might be under a lot of pressure to perform. Establishing productive and supportive team dynamics are fundamental to help you succeed. I support you.

Why work with me?

My approach is strategic. I have designed a structured program to support your journey holistically, for greater sales success to corporates.

My support is practical and hands-on. I don’t just design strategies—I will support you every step of the way.

I will challenge you. After having worked with many wellbeing providers and being contacted by even more, I will ask you the challenging questions you need to answer.

What I don't do

Make decisions for you
Sell for you
Provide legal and compliance advice
Share confidential information about corporates
Give advice about selling to my corporate clients
Serve direct competitors